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TRAFFIC SERVICES
Traffic Data Services You Can Trust
Marr Traffic delivers accurate, reliable traffic data that public agencies and transportation professionals depend on to make informed decisions.
From intersection studies to regional corridor analyses, our work helps create safer, more efficient roadways across the Southeast.
Backed by decades of experience and a purpose-built fleet of MarrCam® systems, we provide the precision, consistency, and responsiveness that engineers and planners expect, on every project, every time.
Marr Traffic is pre-qualified with TDOT, NCDOT, FDOT, LADOT, and the Kentucky Transportation Cabinet, and holds Small Business certification with FDOT. These qualifications reflect our ongoing commitment to quality, compliance, and trusted performance on projects of every size and scope.
Innovative Technologies
Advancing Traffic Information Through Innovation
Marr Traffic continues to invest in emerging technologies that help clients capture deeper insights, improve safety, and make data-driven planning decisions.
Tethered Drone Operations
Marr’s new tethered drone platform provides continuous, stable aerial observation, ideal for long-duration studies, work zones, or special events where sustained visibility and real-time assessment are critical.
Near-Miss Analysis
Using AI-powered video analytics, Marr identifies and quantifies near-miss events to uncover safety risks before crashes occur. This proactive approach helps engineers evaluate intersection performance and target improvements that prevent collisions.
Unmet Demand Analysis
Marr’s advanced data modeling identifies where existing infrastructure fails to meet real-world travel demand. By detecting patterns of delay, diversion, or unsafe crossing behavior, agencies can better prioritize investments and design more efficient, accessible transportation networks
Core Services
Marr Traffic provides a comprehensive range of video-based traffic studies designed to meet the data needs of cities, states, and transportation professionals. Each study is tailored to agency specifications and delivers accurate, actionable information that supports safer, more efficient roadways.
Learn more about the team behind our work
Our expertise includes:
Turning Movement Counts
Capture vehicle classifications and directional movements at intersections.
Bi-Directional Counts
Speed, Volume & Classification – Measure traffic flow, vehicle mix, and speed profiles in both directions for corridor and safety analysis.
Multimodal Data Collection
Record pedestrian, bicycle, scooter, and transit activity for comprehensive network evaluation.
Travel Time & Weaving Studies
Assess route efficiency, merging behavior, and corridor operations.
Roundabout Studies
Analyze capacity, safety, and operational performance at single- and multi-lane roundabouts.
Unmet Demand Studies
Identify latent traffic demand and queuing beyond intersection capacity
Near-Miss & Conflict Analysis
Detect and assess potential safety issues using AI-enhanced video analytics.
Queue Length, Delay & Gap Studies
Evaluate intersection performance and signal timing effectiveness.
Parking Studies
Quantify occupancy, turnover, and duration for on-street and off-street facilities.
MarrCam® Technology
Every Marr Traffic study is powered by our proprietary MarrCam® system, purpose-built for traffic data collection and safety. Designed specifically for field efficiency and accuracy, MarrCam® units capture high-quality video under any conditions while minimizing on-site exposure for our technicians.
Key Advantages:
Safe and Compact Design
Self-contained units with no pavement-based trip hazards for faster, safer deployment.
All-Weather Durability
Reliable performance in extreme conditions with over 100 hours of battery life.
Scalable Capacity
A fleet of more than 1,250 MarrCam® units available for projects of any size or complexity.
Improved Safety and Efficiency
Reduces field time and staff exposure while maintaining consistent, accurate results.
Drone Solutions
Marr Traffic combines superior drone videography with advanced AI analytics to deliver a clearer understanding of roadway safety and operations. Our FAA-licensed pilots capture high-definition aerial video that provides unmatched visibility into complex traffic environments.
Using AI-powered analysis, we transform this footage into actionable insights that help engineers and planners address safety and operational challenges, particularly at intersections and roundabouts.
Capabilities include:
Vehicle Counts
Count and classify vehicle movements and turning behaviors.
Near-Miss & Conflict Detection
Identify potential safety issues, heavy braking, and time-to-collision events.
Heat Map Visualization
Highlight areas of frequent conflict and high traffic activity.
Performance Monitoring
Evaluate lane use, speed, and driver behavior under real-world conditions.
Comprehensive Analysis
Integrate drone data with collision and roadway datasets to support improvements in markings, geometry, signage, and signal timing.
By combining drone technology with advanced analytics, Marr Traffic helps cities, states, and engineers design safer, smarter, and more efficient transportation systems.
Deliverables & Reporting
Marr Traffic’s deliverables are designed for efficiency, flexibility, and technical precision — giving engineers and planners the tools they need to analyze data quickly and confidently. Each report is formatted for ease of use and integrates smoothly into existing workflows.
Key Features:
Peak Summary Diagrams with Macros
Simplify analysis and comparison across multiple intersections.
Selectable Peak-Period and Layout Options
Customize reporting to match project parameters and study needs.
Google Earth Maps and Importable Synchro Files
Visualize locations and model intersections with ease.
Marr Traffic reports are built to save time, reduce rework, and integrate seamlessly with your analysis tools.
Quality & Reliability
At Marr Traffic, quality assurance is built into every stage of our process. Each project is guided by an engineer-led review and verification system to ensure data accuracy, consistency, and reliability. We continuously refine our methods based on client feedback and evolving industry standards to maintain the highest level of performance.
Our Commitment to Quality:
Engineer-Led Review Process
Multi-layered quality checks on every project.
Continuous Improvement
Enhancements driven by client input and best practices.
Proven Reliability
5,000+ projects delivered across 14 states with exceptional accuracy and on-time performance.
THE MOST TRUSTED SOURCE FOR TRAFFIC DATA IN THE SOUTHEAST
Marr Traffic is headquartered in Nashville, Tennessee. With offices in Atlanta,Georgia, Raleigh, North Carolina, Orlando, Florida, and Dallas, Texas we have the coverage, resources, and experience to serve the entire Southeast region.
With a focus on data accuracy, Marr Traffic Data Collection has the capability to undertake all types and sizes of video surveillance traffic data collection. Currently, Marr Traffic is pre-qualified with the Tennessee Department of Transportation, the North Carolina Department of Transportation, the Florida Department of Transportation, the Louisiana DOT, and the Kentucky Transportation Cabinet. Marr Traffic also has Small Business Status certified and approved with FDOT.
CLASSIFIED TURN MOVEMENT COUNTS
Each vehicle is not only classified, but also assigned a particular directional movement. These surveys provide a detailed breakdown of how an intersection operates, and are always conducted using mini HD Video Surveillance cameras. A recording can be given to the client should the client request one.
TRAFFIC SOLUTIONS
INTERSECTION TURN MOVEMENT COUNTS
QUEUE LENGTH AND DELAY STUDIES
ROUNDABOUT STUDIES
ADT CLASSIFICATION AND SPEED COUNTS
PEDESTRIAN STUDIES
BICYCLE STUDIES
TRAVEL TIME, VEHICLE JOURNEY TIME STUDIES
DRONE AI STUDIES
MARR REPORTING
Marr Traffic takes great pride in providing our clients with the highest quality report deliverables in the industry. Our data reports have been brought together through over 25 years of continual client feedback, adaptations, and improvements, allowing us to provide numerous time-saving features to assist our clients, and whenever required we can further customize our deliverables to suit any clients needs. The following are just a few of the advantages that our deliverables offer to our clients. We provide some great features to help streamline your workflow when utilizing our spreadsheets. Some quick highlights, the Peak Summary Tab on the TMC report has selectable time-period options. You can select the same peak period for all sites should the project have multiple peaks within the study area. We've also added a "Base Data" tab that lets you select your preferred orientation layout. All projects are delivered in PDF and Excel formats and include an importable synchro file. We also have a map link on our report files which provides a kmz site map of every project.
THE MARR DIFFERENCE
UNRIVALED CUSTOMER SERVICE
COST EFFECTIVE
ADVANCED TECHNOLOGY
UNMATCHED QUALITY CONTROL
RAPID TURNAROUND
INDUSTRY LEADING DELIVERABLES
DRONE SOLUTIONS
SUPERIOR DRONE VIDEOGRAPHY AND ADVANCED DATA ANALYTICS
Marr Traffic has the capability and experience to undertake highly detailed drone AI safety analysis surveys anywhere in the US. With a particular focus on safety and operational challenges at roundabouts and intersections, the high-quality aerial view obtained via drones allows Marr Traffic to utilize AI software to analyze the video in great detail. This type of analysis allows us to count & track vehicle movements, identify near misses, incidences of heavy breaking, calculate time to collision times, monitor and track lane behaviour, and identify potential accidents. The AI technology allows us to overlay the drone footage with heat maps to showcase these conflicts, as well as highlight vehicle frequencies, speeds, and trajectories. Combining drone video analysis with collision data and other common data sets allows for a more comprehensive understanding of intersection and roundabout functionality and recommendations can then be made to update pavement markings, lane widths, signage, illumination, lane geometry, and traffic signal timing modifications.
